'Wow Factor'

Have you ever looked at something or someone and immediately just thought wow? For most of us, it occurs most when we see a beautiful girl or a handsome guy. Something that is aesthetically pleasing to the eyes is always welcomed. What makes companies take that extra step when putting out billboards and commercials? The point of these adverts is to make sure you're attracted to finding out more about a certain item, usually products. By ensuring that you go 'wow' just looking at a certain advert, it's a lot easier trying to convince you to buy something.